{"id":2175,"date":"2026-09-27T17:06:46","date_gmt":"2026-09-27T15:06:46","guid":{"rendered":"https:\/\/bk4f2kj2ml.wpdns.site\/?p=2175"},"modified":"2026-09-30T14:18:12","modified_gmt":"2026-09-30T12:18:12","slug":"ki-zmienia-obrazy-ale-musi-to-byc-oznaczone","status":"publish","type":"post","link":"https:\/\/www.sofortdatenschutz.de\/pl\/blog\/ki-veraendert-bilder-aber-muss-das-gekennzeichnet-werden\/","title":{"rendered":"KI zmienia obrazy \u2013 ale czy nale\u017cy to oznacza\u0107?"},"content":{"rendered":"<style>.kb-row-layout-id2175_387018-f1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2175_387018-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2175_387018-f1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2175_387018-f1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2175_387018-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2175_387018-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2175_387018-f1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2175_1df05e-1a > .kt-inside-inner-col,.kadence-column2175_1df05e-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_1df05e-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_1df05e-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2175_1df05e-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2175_1df05e-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_1df05e-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column2175_1df05e-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2175_1df05e-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_1df05e-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f, .wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f[data-kb-block=\"kb-adv-heading2175_6a05e8-5f\"]{font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f[data-kb-block=\"kb-adv-heading2175_6a05e8-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f[data-kb-block=\"kb-adv-heading2175_6a05e8-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f, .wp-block-kadence-advancedheading.kt-adv-heading2175_6a05e8-5f[data-kb-block=\"kb-adv-heading2175_6a05e8-5f\"]{margin-top:0px;}}<\/style>\n<h2 class=\"kt-adv-heading2175_6a05e8-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_6a05e8-5f\"><strong><strong>Zwei Gesetze \u2013 zwei unterschiedliche Fragen<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ob ein Bild mit k\u00fcnstlicher Intelligenz bearbeitet wurde, ist zun\u00e4chst keine datenschutzrechtliche Frage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die DSGVO besch\u00e4ftigt sich damit,<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_04d061-80:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_04d061-80 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items2175_04d061-80 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2175_04d061-80 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2175_f75b02-68 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_f75b02-68\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ob personenbezogene Daten verarbeitet werden,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_3f1ada-74 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_3f1ada-74\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ob hierf\u00fcr eine Rechtsgrundlage besteht<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_85f345-487 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_85f345-487\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">und welche Rechte betroffene Personen haben.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Der AI Act verfolgt dagegen ein anderes Ziel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier geht es darum, Transparenz beim Einsatz k\u00fcnstlicher Intelligenz zu schaffen. Unter bestimmten Voraussetzungen sollen Betrachter erkennen k\u00f6nnen, wenn Inhalte mithilfe eines KI-Systems erzeugt oder wesentlich ver\u00e4ndert wurden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deshalb reicht es nicht aus, nur die DSGVO oder nur den AI Act zu betrachten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wann gilt die Transparenzpflicht nach Art. 50 AI Act?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Art. 50 AI Act sieht f\u00fcr bestimmte KI generierte oder wesentlich KI manipulierte Bild, Audio oder Videoinhalte Transparenzpflichten vor. Damit sollen Betrachter erkennen k\u00f6nnen, wenn k\u00fcnstliche Intelligenz Inhalte erzeugt oder in einer Weise ver\u00e4ndert hat, die geeignet ist, den Eindruck eines echten oder unver\u00e4nderten Inhalts zu vermitteln. Gleichzeitig soll verhindert werden, dass manipulierte Inhalte unbemerkt f\u00fcr authentisch gehalten werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dabei ist jedoch wichtig: Nicht jede Bearbeitung mit KI l\u00f6st automatisch eine Kennzeichnungspflicht aus. Ma\u00dfgeblich sind insbesondere Art und Umfang der Ver\u00e4nderung sowie der konkrete Einsatzzweck.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Was ist \u00fcberhaupt eine wesentliche Ver\u00e4nderung?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Genau hier entstehen derzeit die meisten Missverst\u00e4ndnisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicht jede Bildbearbeitung ist automatisch eine KI-Manipulation im Sinne des AI Act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typische Beispiele, die regelm\u00e4\u00dfig <strong>keine<\/strong> wesentliche Ver\u00e4nderung darstellen k\u00f6nnen, sind etwa:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_b75dba-09:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_b75dba-09 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items2175_b75dba-09 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2175_b75dba-09 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2175_083e20-b5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_083e20-b5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Helligkeit anpassen,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_12fbd0-fc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_12fbd0-fc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kontraste ver\u00e4ndern,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_290cf3-df .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_290cf3-df\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Farben optimieren,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_b88276-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_b88276-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bildrauschen entfernen,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_b6d8ee-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_b6d8ee-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">kleinere Retuschen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_0c0e71-196 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_0c0e71-196\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">oder das Zuschneiden eines Bildes.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Anders verh\u00e4lt es sich beispielsweise, wenn<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_876df0-7b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_876df0-7b .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items2175_876df0-7b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2175_876df0-7b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2175_6dee76-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_6dee76-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Personen entfernt oder erg\u00e4nzt,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_242e6c-b6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_242e6c-b6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gesichter ausgetauscht,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_41e8f9-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_41e8f9-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Hintergr\u00fcnde vollst\u00e4ndig ersetzt,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_2ed929-c2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_2ed929-c2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gegenst\u00e4nde eingef\u00fcgt<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_95cfb4-075 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_95cfb4-075\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">oder realistische Bildinhalte neu erzeugt werden.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ausschlaggebend ist dabei nicht allein der Einsatz k\u00fcnstlicher Intelligenz. Vielmehr kommt es darauf an, ob sich der Aussagegehalt oder die Wahrnehmung des Fotos durch die Bearbeitung wesentlich ver\u00e4ndert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In solchen F\u00e4llen ist zu pr\u00fcfen, ob der Eindruck eines unver\u00e4nderten Fotos entsteht und deshalb die Transparenzpflicht nach Art. 50 AI Act zu pr\u00fcfen ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unser Praxisbeispiel aus dem vorherigen Beitrag<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Besch\u00e4ftigter widerruft seine Einwilligung zur Ver\u00f6ffentlichung eines Gruppenfotos. Das Unternehmen entscheidet sich, das Bild nicht vollst\u00e4ndig zu l\u00f6schen, sondern die Person mithilfe eines KI-Bildeditors aus dem Foto zu entfernen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aus Sicht der DSGVO ist zun\u00e4chst zu pr\u00fcfen, ob die betroffene Person auf der bearbeiteten Aufnahme \u00fcberhaupt noch identifizierbar ist. Ist dies nicht mehr der Fall, kann die urspr\u00fcngliche personenbezogene Verarbeitung beendet sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damit ist die datenschutzrechtliche Pr\u00fcfung jedoch nicht zwangsl\u00e4ufig abgeschlossen. Denn unabh\u00e4ngig davon stellt sich eine zweite Frage: F\u00fchrt die KI-Bearbeitung zu einer Transparenzpflicht nach Art. 50 AI Act?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wird beispielsweise lediglich ein Mitarbeitender aus einem Gruppenfoto entfernt und entsteht dadurch kein irref\u00fchrender oder t\u00e4uschender Eindruck, wird eine Transparenzkennzeichnung regelm\u00e4\u00dfig nicht erforderlich sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Entfernung einer einzelnen Person f\u00fchrt nicht automatisch dazu, dass sich der Aussagegehalt eines Bildes wesentlich ver\u00e4ndert. Anders kann dies aussehen, wenn die Bearbeitung das Bild inhaltlich neu gestaltet oder einen anderen Gesamteindruck vermittelt. Dies kann beispielsweise der Fall sein, wenn Personen erg\u00e4nzt oder ausgetauscht, ganze Szenen ver\u00e4ndert oder vollst\u00e4ndig neue Bildinhalte erzeugt werden. In diesen F\u00e4llen sollte sorgf\u00e4ltig gepr\u00fcft werden, ob die Transparenzpflicht nach Art. 50 AI Act greift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die beiden Pr\u00fcfungen sollten daher immer getrennt erfolgen: Die DSGVO beantwortet die Frage, ob personenbezogene Daten verarbeitet werden. Der AI Act beantwortet die Frage, ob der Einsatz k\u00fcnstlicher Intelligenz gegen\u00fcber Dritten transparent gemacht werden muss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wann muss gekennzeichnet werden?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen sollten insbesondere pr\u00fcfen,<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_c5a274-46:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_c5a274-46 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items2175_c5a274-46 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2175_c5a274-46 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2175_34100c-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_34100c-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ob KI zur Bildbearbeitung eingesetzt wurde,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_06072e-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_06072e-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ob die Aufnahme lediglich technisch optimiert oder inhaltlich wesentlich ver\u00e4ndert wurde,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_099c2f-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_099c2f-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ob dadurch f\u00fcr Betrachter der Eindruck eines echten oder unver\u00e4nderten Fotos entstehen kann,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_1ae31a-3a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_1ae31a-3a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">und ob sich daraus eine Transparenzpflicht nach Art. 50 AI Act in Betracht kommt.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Als Faustregel gilt: Je st\u00e4rker KI den Inhalt einer Aufnahme ver\u00e4ndert und je realistischer das Ergebnis wirkt, desto eher sollte gepr\u00fcft werden, ob eine Transparenzpflicht nach Art. 50 AI Act besteht. Reine technische Optimierungen wie Helligkeits- oder Farbkorrekturen werden regelm\u00e4\u00dfig anders zu bewerten sein als das Entfernen oder Austauschen von Personen oder das Erzeugen vollst\u00e4ndig neuer Bildinhalte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DSGVO und AI Act im Vergleich<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-682x1024.webp\" alt=\"Muss ein KI bearbeitetes Bild gekennzeichnet werden?\" class=\"wp-image-2176\" srcset=\"https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-682x1024.webp 682w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-600x900.webp 600w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-200x300.webp 200w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-8x12.webp 8w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2-768x1152.webp 768w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/09\/Bild2.webp 1003w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Hinweis:<\/em><\/strong> <em>Dieses Schaubild wurde mit Unterst\u00fctzung k\u00fcnstlicher Intelligenz erstellt und anschlie\u00dfend durch unsere Datenschutz- und KI-Experten fachlich gepr\u00fcft und \u00fcberarbeitet.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Das Schaubild dient als erste Orientierung und ersetzt keine rechtliche Einzelfallpr\u00fcfung. Gerade bei Marketingma\u00dfnahmen oder \u00f6ffentlichkeitswirksamen Ver\u00f6ffentlichungen empfiehlt sich eine sorgf\u00e4ltige Bewertung der konkreten Bildbearbeitung.<\/em> <em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Was Unternehmen jetzt pr\u00fcfen sollten<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aus unserer Beratungspraxis empfiehlt sich insbesondere,<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_1f9cd6-a7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_1f9cd6-a7 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items2175_1f9cd6-a7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2175_1f9cd6-a7 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2175_f3fae7-a5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_f3fae7-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Datenschutz und AI Act getrennt zu bewerten,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_c1feff-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_c1feff-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">den Einsatz von KI zur Bildbearbeitung zu dokumentieren,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_489c5e-5a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_489c5e-5a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">zu pr\u00fcfen, ob Personen nach der Bearbeitung noch identifizierbar sind,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_7b69b7-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_7b69b7-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Marketing- und HR-Abteilungen f\u00fcr die neuen Transparenzpflichten zu sensibilisieren,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_e9fdf9-69 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_e9fdf9-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">verbindliche interne Prozesse f\u00fcr die Freigabe KI-bearbeiteter Bilder einzuf\u00fchren,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2175_e7c15f-7d8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2175_e7c15f-7d8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">und Verantwortlichkeiten f\u00fcr die Kennzeichnung k\u00fcnstlich ver\u00e4nderter Inhalte zu definieren.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Da KI-Bildbearbeitungsfunktionen mittlerweile in vielen Standardprogrammen integriert sind, werden entsprechende \u00c4nderungen h\u00e4ufig vorgenommen, ohne dass die rechtlichen Auswirkungen ausreichend ber\u00fccksichtigt werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fazit<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Integration von KI-Bildbearbeitung in g\u00e4ngige Software erleichtert Unternehmen zahlreiche Arbeitsabl\u00e4ufe. Gleichzeitig entstehen dadurch neue datenschutzrechtliche und regulatorische Fragestellungen, die h\u00e4ufig untersch\u00e4tzt werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurz gesagt: Die DSGVO beantwortet die Frage, ob personenbezogene Daten verarbeitet werden d\u00fcrfen. Der AI Act beantwortet die Frage, ob der Einsatz k\u00fcnstlicher Intelligenz gegen\u00fcber Dritten transparent gemacht werden muss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unsere Erfahrung zeigt, dass diese beiden Pr\u00fcfungen h\u00e4ufig miteinander vermischt werden. Wer beide Regelungsbereiche sauber voneinander trennt und die entsprechenden Anforderungen fr\u00fchzeitig in bestehende Prozesse einbindet, schafft mehr Rechtssicherheit und reduziert das Risiko sp\u00e4terer Anpassungen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2175_bcd0a0-2b{margin-top:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id2175_bcd0a0-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2175_bcd0a0-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2175_bcd0a0-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2175_bcd0a0-2b{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;overflow:clip;isolation:isolate;}.kb-row-layout-id2175_bcd0a0-2b > .kt-row-layout-overlay{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}.kb-row-layout-id2175_bcd0a0-2b{background-image:url('https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/08\/BG-eu.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id2175_bcd0a0-2b > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2175_bcd0a0-2b ,.kb-row-layout-id2175_bcd0a0-2b h1,.kb-row-layout-id2175_bcd0a0-2b h2,.kb-row-layout-id2175_bcd0a0-2b h3,.kb-row-layout-id2175_bcd0a0-2b h4,.kb-row-layout-id2175_bcd0a0-2b h5,.kb-row-layout-id2175_bcd0a0-2b h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-id2175_bcd0a0-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2175_bcd0a0-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2175_bcd0a0-2b alignnone has-kb-palette-1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col{display:flex;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col,.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_8d6e0b-99{position:relative;}@media all and (max-width: 1024px){.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column2175_8d6e0b-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_8d6e0b-99\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3, .wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3[data-kb-block=\"kb-adv-heading2175_3bc528-c3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3[data-kb-block=\"kb-adv-heading2175_3bc528-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_3bc528-c3[data-kb-block=\"kb-adv-heading2175_3bc528-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2175_3bc528-c3 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2175_3bc528-c3\"><strong>Pflichtfelder pr\u00fcfen \u2013 <\/strong><br><strong>im Webinar Schritt f\u00fcr Schritt<\/strong><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Wenn Sie dabei sein oder Ihre Fragen einbringen m\u00f6chten: <br>Nehmen Sie Kontakt auf \u2013 die Anmeldedetails folgen in K\u00fcrze.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2175_1df161-c7 > .kt-inside-inner-col{display:flex;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col,.kadence-column2175_1df161-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_1df161-c7 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2175_1df161-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_1df161-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column2175_1df161-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column2175_1df161-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_1df161-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2175_a6729f-73{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns2175_a6729f-73 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2175_a6729f-73 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2175_a6729f-73 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2175_a6729f-73\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2175_85d56e-9e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2175_85d56e-9e.kb-button{margin-top:0px;margin-left:0px;}<\/style><a class=\"kb-button kt-button button kb-btn2175_85d56e-9e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"\/kontakt\/\"><span class=\"kt-btn-inner-text\">Kontakt aufnehmen<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2175_34098e-d2{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:0px;}.kb-row-layout-id2175_34098e-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2175_34098e-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2175_34098e-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2175_34098e-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2175_34098e-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2175_34098e-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2175_34098e-d2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2175_0ff018-23 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column2175_0ff018-23 > .kt-inside-inner-col,.kadence-column2175_0ff018-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_0ff018-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_0ff018-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2175_0ff018-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2175_0ff018-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_0ff018-23{position:relative;}.kadence-column2175_0ff018-23, .kt-inside-inner-col > .kadence-column2175_0ff018-23:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2175_0ff018-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2175_0ff018-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_0ff018-23\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a, .wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a[data-kb-block=\"kb-adv-heading2175_84fb39-8a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a[data-kb-block=\"kb-adv-heading2175_84fb39-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_84fb39-8a[data-kb-block=\"kb-adv-heading2175_84fb39-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2175_84fb39-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_84fb39-8a\">FAQ <\/h3>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2175_4c396a-1b{margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id2175_4c396a-1b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2175_4c396a-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2175_4c396a-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-right:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2175_4c396a-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2175_4c396a-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2175_4c396a-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2175_4c396a-1b alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2175_c8d879-1b > .kt-inside-inner-col,.kadence-column2175_c8d879-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_c8d879-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_c8d879-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2175_c8d879-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2175_c8d879-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_c8d879-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column2175_c8d879-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2175_c8d879-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_c8d879-1b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13, .wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13[data-kb-block=\"kb-adv-heading2175_3ceec5-13\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13[data-kb-block=\"kb-adv-heading2175_3ceec5-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_3ceec5-13[data-kb-block=\"kb-adv-heading2175_3ceec5-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_3ceec5-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_3ceec5-13\"><strong>M\u00fcssen KI-bearbeitete Bilder immer gekennzeichnet werden?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Nein. Nicht jede Bearbeitung mit k\u00fcnstlicher Intelligenz l\u00f6st automatisch eine Kennzeichnungspflicht aus. Entscheidend sind insbesondere Art und Umfang der Ver\u00e4nderung sowie der konkrete Einsatzzweck. 2026-07-20_KI ver\u00e4ndert Bilder \u2026<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-2175_6f55cc-7b .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-2175_6f55cc-7b .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2175_6f55cc-7b\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3, .wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3[data-kb-block=\"kb-adv-heading2175_c731e4-a3\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3[data-kb-block=\"kb-adv-heading2175_c731e4-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_c731e4-a3[data-kb-block=\"kb-adv-heading2175_c731e4-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_c731e4-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_c731e4-a3\"><strong>Was ist der Unterschied zwischen DSGVO und AI Act bei KI-bearbeiteten Bildern?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Die DSGVO regelt insbesondere, ob personenbezogene Daten verarbeitet werden, ob hierf\u00fcr eine Rechtsgrundlage besteht und welche Rechte betroffene Personen haben. Der AI Act verfolgt dagegen das Ziel, Transparenz beim Einsatz k\u00fcnstlicher Intelligenz zu schaffen. Beide Regelungsbereiche m\u00fcssen daher getrennt gepr\u00fcft werden.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-2175_cd9ad8-c1 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-2175_cd9ad8-c1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2175_cd9ad8-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27, .wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27[data-kb-block=\"kb-adv-heading2175_78d001-27\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27[data-kb-block=\"kb-adv-heading2175_78d001-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_78d001-27[data-kb-block=\"kb-adv-heading2175_78d001-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_78d001-27 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_78d001-27\"><strong>Welche Bildbearbeitungen gelten regelm\u00e4\u00dfig nicht als wesentliche Ver\u00e4nderung?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Reine technische Optimierungen wie Anpassungen von Helligkeit, Kontrast oder Farben, das Entfernen von Bildrauschen, kleinere Retuschen oder das Zuschneiden eines Bildes k\u00f6nnen regelm\u00e4\u00dfig unterhalb der Schwelle einer wesentlichen Ver\u00e4nderung liegen. <br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2175_ce4599-88 > .kt-inside-inner-col{display:flex;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col,.kadence-column2175_ce4599-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2175_ce4599-88{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2175_ce4599-88{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column2175_ce4599-88{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column2175_ce4599-88{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column2175_ce4599-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2175_ce4599-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f, .wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f[data-kb-block=\"kb-adv-heading2175_d6cb02-8f\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f[data-kb-block=\"kb-adv-heading2175_d6cb02-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_d6cb02-8f[data-kb-block=\"kb-adv-heading2175_d6cb02-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_d6cb02-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_d6cb02-8f\"><strong>Wann kann eine KI-Bildbearbeitung wesentlich sein?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Eine wesentliche Ver\u00e4nderung kann insbesondere vorliegen, wenn Personen entfernt oder erg\u00e4nzt, Gesichter ausgetauscht, Hintergr\u00fcnde vollst\u00e4ndig ersetzt, Gegenst\u00e4nde eingef\u00fcgt oder realistische Bildinhalte neu erzeugt werden. Ma\u00dfgeblich ist, ob sich Aussagegehalt oder Wahrnehmung des Bildes wesentlich ver\u00e4ndern.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-2175_a17997-f9 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-2175_a17997-f9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2175_a17997-f9\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99, .wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99[data-kb-block=\"kb-adv-heading2175_f0e664-99\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99[data-kb-block=\"kb-adv-heading2175_f0e664-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_f0e664-99[data-kb-block=\"kb-adv-heading2175_f0e664-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_f0e664-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_f0e664-99\"><strong>Muss ein Gruppenfoto gekennzeichnet werden, wenn eine Person per KI entfernt wurde?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Nicht zwingend. Wird lediglich eine Person entfernt und entsteht dadurch kein irref\u00fchrender oder t\u00e4uschender Eindruck, wird eine Transparenzkennzeichnung nach dem Artikel regelm\u00e4\u00dfig nicht erforderlich sein. Anders kann dies zu bewerten sein, wenn die Bearbeitung den Inhalt oder Gesamteindruck des Fotos wesentlich ver\u00e4ndert.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-2175_a2c720-61 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-2175_a2c720-61 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2175_a2c720-61\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a, .wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a[data-kb-block=\"kb-adv-heading2175_0d0be1-6a\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a[data-kb-block=\"kb-adv-heading2175_0d0be1-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2175_0d0be1-6a[data-kb-block=\"kb-adv-heading2175_0d0be1-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2175_0d0be1-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2175_0d0be1-6a\"><strong><strong>Was sollten Unternehmen beim Einsatz von KI-Bildbearbeitung organisatorisch beachten?<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Unternehmen sollten Datenschutz und AI Act getrennt bewerten, KI-Bildbearbeitungen dokumentieren, die weitere Identifizierbarkeit von Personen pr\u00fcfen und verbindliche Freigabeprozesse sowie klare Verantwortlichkeiten f\u00fcr m\u00f6gliche Kennzeichnungspflichten schaffen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Obrazowanie komputerowe stawia przed nami kwestie ochrony danych osobowych \u2013 a tak\u017ce pytanie, czy obra\u017cone obrazy musz\u0105 by\u0107 oznaczone.<\/p>","protected":false},"author":8,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":[84],"meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[61,5],"tags":[],"class_list":["post-2175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fachbeitrag","category-ki-compliance","format-fachbeitrag"],"taxonomy_info":{"category":[{"value":61,"label":"Fachbeitrag"},{"value":5,"label":"KI-Beratung"}],"format":[{"value":84,"label":"Fachbeitrag"}]},"featured_image_src_large":["https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/08\/kontakftformular-1024x683.webp",1024,683,true],"author_info":{"display_name":"Jennifer Sch\u00fclzky","author_link":"https:\/\/www.sofortdatenschutz.de\/pl\/blog\/author\/c79bcceb16278cb7\/"},"comment_info":0,"category_info":[{"term_id":61,"name":"Fachbeitrag","slug":"fachbeitrag","term_group":0,"term_taxonomy_id":61,"taxonomy":"category","description":"","parent":60,"count":15,"filter":"raw","cat_ID":61,"category_count":15,"category_description":"","cat_name":"Fachbeitrag","category_nicename":"fachbeitrag","category_parent":60},{"term_id":5,"name":"KI-Beratung","slug":"ki-compliance","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw","cat_ID":5,"category_count":4,"category_description":"","cat_name":"KI-Beratung","category_nicename":"ki-compliance","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":3,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"predecessor-version":[{"id":2971,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/posts\/2175\/revisions\/2971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/media\/894"}],"wp:attachment":[{"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/tags?post=2175"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/www.sofortdatenschutz.de\/pl\/wp-json\/wp\/v2\/format?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}