{"id":11027,"date":"2026-10-30T14:16:00","date_gmt":"2026-10-30T13:16:00","guid":{"rendered":"https:\/\/www.sofortdatenschutz.de\/?p=11027"},"modified":"2026-10-30T14:16:00","modified_gmt":"2026-10-30T13:16:00","slug":"muessen-alle-ki-inhalte-gekennzeichnet-werden","status":"publish","type":"post","link":"https:\/\/www.sofortdatenschutz.de\/en\/blog\/muessen-alle-ki-inhalte-gekennzeichnet-werden\/","title":{"rendered":"M\u00fcssen alle KI-Inhalte gekennzeichnet werden?"},"content":{"rendered":"<style>.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11027_9c4c3b-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_9c4c3b-e6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column11027_2a8f39-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_2a8f39-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_2a8f39-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_2a8f39-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_2a8f39-77{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_2a8f39-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_2a8f39-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_2a8f39-77\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60, .wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60[data-kb-block=\"kb-adv-heading11027_8e6839-60\"]{font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60[data-kb-block=\"kb-adv-heading11027_8e6839-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60[data-kb-block=\"kb-adv-heading11027_8e6839-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60, .wp-block-kadence-advancedheading.kt-adv-heading11027_8e6839-60[data-kb-block=\"kb-adv-heading11027_8e6839-60\"]{margin-top:0px;}}<\/style>\n<h2 class=\"kt-adv-heading11027_8e6839-60 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_8e6839-60\"><strong>Was Unternehmen zur Transparenzpflicht nach dem AI Act wirklich wissen m\u00fcssen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fcssen alle mit ChatGPT erstellten Texte einen Hinweis tragen? M\u00fcssen Marketingbeitr\u00e4ge, Blogartikel oder Social-Media-Posts generell als KI-generiert gekennzeichnet werden? Das sorgt in vielen Unternehmen f\u00fcr Unsicherheit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die kurze Antwort lautet: <strong>Nein.<\/strong> Der AI Act f\u00fchrt keine allgemeine Kennzeichnungspflicht f\u00fcr s\u00e4mtliche KI-generierten Inhalte ein. Vielmehr gelten Transparenzpflichten nur f\u00fcr bestimmte Anwendungsf\u00e4lle nach Artikel 50 der KI-Verordnung.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b, .wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b[data-kb-block=\"kb-adv-heading11027_1fb4ed-6b\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b[data-kb-block=\"kb-adv-heading11027_1fb4ed-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_1fb4ed-6b[data-kb-block=\"kb-adv-heading11027_1fb4ed-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading11027_1fb4ed-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_1fb4ed-6b\"><strong>Worum geht es bei den Transparenzpflichten?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ziel der Regelungen ist es, <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-publishes-guidelines-transparency-obligations-providers-and-deployers-certain-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Menschen vor T\u00e4uschungen zu sch\u00fctzen. <\/a>Daher verlangt der AI Act in bestimmten Situationen Transparenz dar\u00fcber, dass Inhalte durch k\u00fcnstliche Intelligenz erzeugt oder ver\u00e4ndert wurden oder dass Nutzer mit einem KI-System interagieren. Betroffen sind insbesondere Anwendungen, bei denen ein erh\u00f6htes Risiko besteht, dass Menschen den k\u00fcnstlichen Ursprung eines Inhalts oder einer Interaktion nicht erkennen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besonders relevant sind dabei sogenannte Deep Fakes. Darunter versteht der <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI Act<\/a> KI-generierte oder mithilfe von KI manipulierte Bild-, Audio- oder Videoinhalte, die echten Personen, Gegenst\u00e4nden, Orten oder Ereignissen t\u00e4uschend \u00e4hnlich sehen und dadurch den Eindruck erwecken k\u00f6nnen, authentisch zu sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der Praxis ist die Abgrenzung jedoch nicht immer eindeutig. Moderne KI-Systeme werden heute nicht nur zur vollst\u00e4ndigen Erstellung neuer Inhalte eingesetzt, sondern auch zur Unterst\u00fctzung allt\u00e4glicher Bearbeitungsfunktionen. Etwa beim Entfernen st\u00f6render Objekte, beim Sch\u00e4rfen von Bildern oder beim Austausch einzelner Bildbestandteile. Dadurch stellt sich die Frage, ab wann eine zul\u00e4ssige KI-gest\u00fctzte Bearbeitung in einen <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">kennzeichnungspflichtigen<\/a> Deep Fake \u00fcbergeht. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94, .wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94[data-kb-block=\"kb-adv-heading11027_20b8a0-94\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94[data-kb-block=\"kb-adv-heading11027_20b8a0-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94[data-kb-block=\"kb-adv-heading11027_20b8a0-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94, .wp-block-kadence-advancedheading.kt-adv-heading11027_20b8a0-94[data-kb-block=\"kb-adv-heading11027_20b8a0-94\"]{padding-top:0px;}}<\/style>\n<h3 class=\"kt-adv-heading11027_20b8a0-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_20b8a0-94\"><strong>Nicht jeder KI-generierte Text muss gekennzeichnet werden<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id11027_1627d2-40 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_1627d2-40 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_1627d2-40 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11027_1627d2-40 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11027_1627d2-40 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11027_1627d2-40 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_1627d2-40 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{min-height:431px;}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col,.kadence-column11027_17ae34-a6 > .kt-inside-inner-col:before{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{background-image:url('https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/08\/kontakftformular.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column11027_17ae34-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_17ae34-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_17ae34-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_17ae34-a6\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column11027_51ff31-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_51ff31-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_51ff31-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_51ff31-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_51ff31-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_51ff31-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_51ff31-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_51ff31-d0\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">In deIn der \u00f6ffentlichen Diskussion entsteht derzeit h\u00e4ufig der Eindruck, jeder mit ChatGPT oder einem anderen KI-System erstellte Text m\u00fcsse entsprechend gekennzeichnet werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So pauschal ist das jedoch nicht. Wer beispielsweise einen Blogbeitrag oder einen Fachartikel mithilfe von KI erstellt, diesen anschlie\u00dfend sorgf\u00e4ltig pr\u00fcft, \u00fcberarbeitet und die inhaltliche Verantwortung \u00fcbernimmt, unterliegt nicht automatisch einer Kennzeichnungspflicht. Entscheidend ist immer der konkrete Anwendungsfall und die jeweiligen <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Transparenzvorgaben des AI Acts.<\/a> <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7, .wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7[data-kb-block=\"kb-adv-heading11027_5f38f4-e7\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7[data-kb-block=\"kb-adv-heading11027_5f38f4-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7[data-kb-block=\"kb-adv-heading11027_5f38f4-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7, .wp-block-kadence-advancedheading.kt-adv-heading11027_5f38f4-e7[data-kb-block=\"kb-adv-heading11027_5f38f4-e7\"]{padding-top:0px;}}<\/style>\n<h3 class=\"kt-adv-heading11027_5f38f4-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_5f38f4-e7\"><strong><strong>Bei Bildern und Videos kommt es auf den konkreten Einsatz an<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moderne Smartphones und Bildbearbeitungsprogramme nutzen KI, um Fotos zu optimieren, Hintergr\u00fcnde zu ver\u00e4ndern oder st\u00f6rende Objekte zu entfernen. Daraus folgt nicht automatisch, dass jedes bearbeitete Bild als Deepfake offengelegt werden muss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entscheidend ist, ob ein Bild-, Audio- oder Videoinhalt in einer Weise k\u00fcnstlich erzeugt oder manipuliert wird, dass er authentisch erscheinen kann. Gerade bei Mischformen aus gew\u00f6hnlicher Bildbearbeitung und generativer Ver\u00e4nderung k\u00f6nnen Abgrenzungsfragen entstehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch bei Chatbots, KI-Avataren und anderen direkten KI-Interaktionen sind <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">die jeweiligen Transparenzpflichten<\/a> gesondert zu pr\u00fcfen.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4, .wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4[data-kb-block=\"kb-adv-heading11027_05f238-e4\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4[data-kb-block=\"kb-adv-heading11027_05f238-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4[data-kb-block=\"kb-adv-heading11027_05f238-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4, .wp-block-kadence-advancedheading.kt-adv-heading11027_05f238-e4[data-kb-block=\"kb-adv-heading11027_05f238-e4\"]{padding-top:0px;}}<\/style>\n<h3 class=\"kt-adv-heading11027_05f238-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_05f238-e4\"><strong><strong>Was Unternehmen jetzt pr\u00fcfen sollten<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d, .wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d[data-kb-block=\"kb-adv-heading11027_71feaa-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d[data-kb-block=\"kb-adv-heading11027_71feaa-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_71feaa-3d[data-kb-block=\"kb-adv-heading11027_71feaa-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading11027_71feaa-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_71feaa-3d\">Nicht jeder Einsatz generativer KI muss angepasst werden. Unternehmen sollten jedoch erfassen, welche Systeme sie einsetzen, wo Inhalte automatisch erzeugt oder ver\u00e4ndert werden und welche Pflichten nach Artikel 50 f\u00fcr die jeweilige Rolle und Nutzung gelten.<\/p>\n\n\n<style>.kb-row-layout-id11027_c4828b-57 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_c4828b-57 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_c4828b-57 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11027_c4828b-57 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11027_c4828b-57 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11027_c4828b-57 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_c4828b-57 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11027_af7ce4-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_af7ce4-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_af7ce4-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_af7ce4-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_af7ce4-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_af7ce4-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_af7ce4-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_af7ce4-9d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_2beb92-8b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_2beb92-8b .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items11027_2beb92-8b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11027_2beb92-8b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-11027_7c03e8-be .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11027_7c03e8-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Eingesetzte KI-Systeme und konkrete Anwendungsf\u00e4lle dokumentieren.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-11027_4b7f38-52 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11027_4b7f38-52\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Zwischen Anbieterpflichten und Pflichten beim Einsatz unterscheiden.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-11027_72c9c8-8c1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11027_72c9c8-8c1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">KI-generierte Texte, Deepfakes und direkte KI-Interaktionen getrennt bewerten.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column11027_0d7833-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_0d7833-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_0d7833-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_0d7833-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_0d7833-96{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_0d7833-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_0d7833-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_0d7833-96\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_67897c-24:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list{grid-row-gap:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_67897c-24 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}.kt-svg-icon-list-items11027_67897c-24 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11027_67897c-24 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-11027_8d0d14-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11027_8d0d14-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kennzeichnung und Information dort organisatorisch festlegen, wo sie erforderlich sind.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-11027_fcaa00-b62 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11027_fcaa00-b62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Verantwortliche benennen und Mitarbeitende zum Umgang mit KI-Inhalten schulen.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-819x1024.webp\" alt=\"\" class=\"wp-image-11034\" srcset=\"https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-819x1024.webp 819w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-240x300.webp 240w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-768x960.webp 768w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-10x12.webp 10w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_-600x750.webp 600w, https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/10\/Infografik_-Muss-KI-gekennzeichnet-werden_.webp 1122w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d, .wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d[data-kb-block=\"kb-adv-heading11027_99eecd-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d[data-kb-block=\"kb-adv-heading11027_99eecd-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_99eecd-7d[data-kb-block=\"kb-adv-heading11027_99eecd-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading11027_99eecd-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_99eecd-7d\">Zus\u00e4tzliche Orientierung bieten die im Juli 2026 ver\u00f6ffentlichten Leitlinien der Europ\u00e4ischen Kommission zu Artikel 50 KI-VO sowie<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> der freiwillige Verhaltenskodex zur Transparenz KI-generierter Inhalte.<\/a> Der Kodex konkretisiert praktische Ma\u00dfnahmen zur technischen Kennzeichnung und Offenlegung. Seine Anwendung ist freiwillig; die <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">gesetzlichen Transparenzpflichten<\/a> bleiben unabh\u00e4ngig davon verbindlich. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f, .wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f[data-kb-block=\"kb-adv-heading11027_6c83dc-7f\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f[data-kb-block=\"kb-adv-heading11027_6c83dc-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f[data-kb-block=\"kb-adv-heading11027_6c83dc-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f, .wp-block-kadence-advancedheading.kt-adv-heading11027_6c83dc-7f[data-kb-block=\"kb-adv-heading11027_6c83dc-7f\"]{padding-top:0px;}}<\/style>\n<h3 class=\"kt-adv-heading11027_6c83dc-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_6c83dc-7f\"><strong><strong><strong>Transparenz ist nur ein Baustein der KI-Compliance<\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00, .wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00[data-kb-block=\"kb-adv-heading11027_1822a8-00\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00[data-kb-block=\"kb-adv-heading11027_1822a8-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_1822a8-00[data-kb-block=\"kb-adv-heading11027_1822a8-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading11027_1822a8-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_1822a8-00\">Die Kennzeichnungspflichten sind nur ein Teil der Anforderungen des AI Acts. Ebenso wichtig sind beispielsweise die KI-Kompetenz der Mitarbeitenden, klare interne Regelungen zum Einsatz generativer KI sowie eine funktionierende KI-Governance.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen sollten den<a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> AI Act <\/a>deshalb nicht auf die Frage reduzieren, ob ein Hinweis unter einem KI-generierten Bild oder Text erforderlich ist. Vielmehr geht es darum, den Einsatz k\u00fcnstlicher Intelligenz insgesamt verantwortungsvoll und rechtskonform zu gestalten. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68, .wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68[data-kb-block=\"kb-adv-heading11027_5204ea-68\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68[data-kb-block=\"kb-adv-heading11027_5204ea-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68[data-kb-block=\"kb-adv-heading11027_5204ea-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68, .wp-block-kadence-advancedheading.kt-adv-heading11027_5204ea-68[data-kb-block=\"kb-adv-heading11027_5204ea-68\"]{padding-top:0px;}}<\/style>\n<h3 class=\"kt-adv-heading11027_5204ea-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_5204ea-68\"><strong><strong><strong>Fazit<\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8, .wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8[data-kb-block=\"kb-adv-heading11027_10afe3-e8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8[data-kb-block=\"kb-adv-heading11027_10afe3-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_10afe3-e8[data-kb-block=\"kb-adv-heading11027_10afe3-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading11027_10afe3-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_10afe3-e8\">Der AI Act verlangt keine pauschale Kennzeichnung s\u00e4mtlicher KI-generierter Inhalte. Ma\u00dfgeblich sind der konkrete Anwendungsfall und die jeweils einschl\u00e4gigen Pflichten aus Artikel 50.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Unternehmen sollten ihre KI-Anwendungen kennen, Verantwortlichkeiten festlegen und die weitere Konkretisierung der Anforderungen im Blick behalten. So l\u00e4sst sich Transparenz dort herstellen, wo sie tats\u00e4chlich erforderlich ist.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34, .wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34[data-kb-block=\"kb-adv-heading11027_a00f35-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34[data-kb-block=\"kb-adv-heading11027_a00f35-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_a00f35-34[data-kb-block=\"kb-adv-heading11027_a00f35-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading11027_a00f35-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_a00f35-34\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id11027_08e3dd-72{margin-top:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id11027_08e3dd-72 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_08e3dd-72 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_08e3dd-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11027_08e3dd-72{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;overflow:clip;isolation:isolate;}.kb-row-layout-id11027_08e3dd-72 > .kt-row-layout-overlay{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}.kb-row-layout-id11027_08e3dd-72{background-image:url('https:\/\/www.sofortdatenschutz.de\/wp-content\/uploads\/2026\/08\/BG-eu.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id11027_08e3dd-72 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id11027_08e3dd-72 ,.kb-row-layout-id11027_08e3dd-72 h1,.kb-row-layout-id11027_08e3dd-72 h2,.kb-row-layout-id11027_08e3dd-72 h3,.kb-row-layout-id11027_08e3dd-72 h4,.kb-row-layout-id11027_08e3dd-72 h5,.kb-row-layout-id11027_08e3dd-72 h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-id11027_08e3dd-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11027_08e3dd-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_08e3dd-72 alignnone has-kb-palette-1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col{display:flex;}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_c1ad5f-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column11027_c1ad5f-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_c1ad5f-f0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8, .wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8[data-kb-block=\"kb-adv-heading11027_7f9ed9-e8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8[data-kb-block=\"kb-adv-heading11027_7f9ed9-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_7f9ed9-e8[data-kb-block=\"kb-adv-heading11027_7f9ed9-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading11027_7f9ed9-e8 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading11027_7f9ed9-e8\">Wir unterst\u00fctzen Unternehmen bei der richtigen Umsetzung<\/h2>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Wir unterst\u00fctzen Sie bei der Pr\u00fcfung Ihrer KI-Anwendungen, der Entwicklung interner KI-Richtlinien und dem Aufbau einer praxistauglichen KI-Governance.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column11027_235d6c-40 > .kt-inside-inner-col{display:flex;}.kadence-column11027_235d6c-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_235d6c-40 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column11027_235d6c-40 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column11027_235d6c-40 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column11027_235d6c-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_235d6c-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_235d6c-40{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_235d6c-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column11027_235d6c-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_235d6c-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns11027_f67701-5d{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11027_f67701-5d .kt-button{font-weight:normal;font-style:normal;}.kt-btns11027_f67701-5d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11027_f67701-5d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11027_f67701-5d\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11027_791c49-f0.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11027_791c49-f0.kb-button{margin-top:0px;margin-left:0px;}<\/style><a class=\"kb-button kt-button button kb-btn11027_791c49-f0 kt-btn-size-standard kt-btn-width-type-auto wp-block-button__link kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn kb-preset--theme-base\" href=\"http:\/\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"kt-btn-inner-text\">Kontakt aufnehmen<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id11027_fbb5d2-76{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:0px;}.kb-row-layout-id11027_fbb5d2-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_fbb5d2-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_fbb5d2-76 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11027_fbb5d2-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11027_fbb5d2-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11027_fbb5d2-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_fbb5d2-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column11027_4a8b68-61 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column11027_4a8b68-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_4a8b68-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_4a8b68-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_4a8b68-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_4a8b68-61{position:relative;}.kadence-column11027_4a8b68-61, .kt-inside-inner-col > .kadence-column11027_4a8b68-61:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column11027_4a8b68-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_4a8b68-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_4a8b68-61\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1, .wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1[data-kb-block=\"kb-adv-heading11027_ec6866-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1[data-kb-block=\"kb-adv-heading11027_ec6866-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_ec6866-a1[data-kb-block=\"kb-adv-heading11027_ec6866-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading11027_ec6866-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_ec6866-a1\">FAQ <\/h3>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id11027_99445f-41{margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id11027_99445f-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11027_99445f-41 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11027_99445f-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1330px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-right:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11027_99445f-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11027_99445f-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11027_99445f-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11027_99445f-41 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column11027_008196-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_008196-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11027_008196-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11027_008196-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_008196-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column11027_008196-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11027_008196-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_008196-b2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02[data-kb-block=\"kb-adv-heading11027_1b3cc8-02\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02[data-kb-block=\"kb-adv-heading11027_1b3cc8-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b3cc8-02[data-kb-block=\"kb-adv-heading11027_1b3cc8-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_1b3cc8-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_1b3cc8-02\"><strong><strong>M\u00fcssen alle KI-generierten Inhalte gekennzeichnet werden?<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Nein. Artikel 50 des AI Acts sieht keine pauschale Kennzeichnungspflicht f\u00fcr s\u00e4mtliche KI-Inhalte vor. Entscheidend sind die Art des Inhalts, die Rolle des Unternehmens und der konkrete Einsatz. <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Art. 50 KI-VO<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-11027_e86a7b-82 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-11027_e86a7b-82 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-11027_e86a7b-82\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b, .wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b[data-kb-block=\"kb-adv-heading11027_85eb01-9b\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b[data-kb-block=\"kb-adv-heading11027_85eb01-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_85eb01-9b[data-kb-block=\"kb-adv-heading11027_85eb01-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_85eb01-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_85eb01-9b\"><strong><strong>Muss ein mit ChatGPT erstellter Blogartikel gekennzeichnet werden?<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Nicht automatisch. Eine Offenlegungspflicht nach Artikel 50 Absatz 4 KI-VO kann bestehen, wenn KI-generierte oder KI-manipulierte Texte ver\u00f6ffentlicht werden, um die \u00d6ffentlichkeit \u00fcber Angelegenheiten von \u00f6ffentlichem Interesse zu informieren. Die Pflicht entf\u00e4llt insbesondere dann, wenn eine inhaltliche menschliche \u00dcberpr\u00fcfung oder redaktionelle Kontrolle stattgefunden hat und eine nat\u00fcrliche oder juristische Person die redaktionelle Verantwortung f\u00fcr die Ver\u00f6ffentlichung tr\u00e4gt. Eine rein formale Kontrolle, etwa auf Rechtschreibung, gen\u00fcgt hierf\u00fcr nicht. <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Europ\u00e4ische Kommission \u2013 Leitlinien zu Art. 50<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-11027_34ad2f-71 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-11027_34ad2f-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-11027_34ad2f-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05, .wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05[data-kb-block=\"kb-adv-heading11027_560252-05\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05[data-kb-block=\"kb-adv-heading11027_560252-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_560252-05[data-kb-block=\"kb-adv-heading11027_560252-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_560252-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_560252-05\"><strong><strong>Was gilt f\u00fcr KI-generierte Bilder und Videos?<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Bei Deepfakes bestehen besondere Offenlegungspflichten. F\u00fcr andere synthetische Inhalte k\u00f6nnen technische Kennzeichnungspflichten des KI-Anbieters gelten. <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Art. 50 Abs. 2 und 4 KI-VO<\/a><br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column11027_17fa63-dd > .kt-inside-inner-col{display:flex;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column11027_17fa63-dd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11027_17fa63-dd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column11027_17fa63-dd{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column11027_17fa63-dd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column11027_17fa63-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11027_17fa63-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d, .wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d[data-kb-block=\"kb-adv-heading11027_c25911-8d\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d[data-kb-block=\"kb-adv-heading11027_c25911-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_c25911-8d[data-kb-block=\"kb-adv-heading11027_c25911-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_c25911-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_c25911-8d\"><strong><strong>M\u00fcssen Unternehmen ihre Chatbots als KI kennzeichnen?<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Bei KI-Systemen, die unmittelbar mit Menschen interagieren, m\u00fcssen Anbieter grunds\u00e4tzlich sicherstellen, dass die betroffenen Personen \u00fcber die KI-Interaktion informiert werden. Eine Ausnahme gilt, wenn die Interaktion mit einem KI-System offensichtlich ist. Unternehmen, die solche Systeme einsetzen, sollten pr\u00fcfen, ob die erforderlichen Hinweise tats\u00e4chlich bereitgestellt werden. <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Art. 50 Abs. 1 KI-VO<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-11027_078b8c-24 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-11027_078b8c-24 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-11027_078b8c-24\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09, .wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09[data-kb-block=\"kb-adv-heading11027_88eabd-09\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09[data-kb-block=\"kb-adv-heading11027_88eabd-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_88eabd-09[data-kb-block=\"kb-adv-heading11027_88eabd-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_88eabd-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_88eabd-09\"><strong>Ist jede KI-gest\u00fctzte Bildbearbeitung ein Deepfake?<\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Nein. Ob ein Deepfake vorliegt, h\u00e4ngt insbesondere davon ab, ob ein KI-generierter oder manipulierter Inhalt authentisch wirken kann. Die Abgrenzung bei allt\u00e4glichen Bearbeitungsfunktionen kann schwierig sein. <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Europ\u00e4ische Kommission \u2013 Leitlinien zu Art. 50<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-11027_d115cd-02 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-11027_d115cd-02 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-11027_d115cd-02\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5[data-kb-block=\"kb-adv-heading11027_1b11ce-e5\"]{line-height:1.3;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5[data-kb-block=\"kb-adv-heading11027_1b11ce-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11027_1b11ce-e5[data-kb-block=\"kb-adv-heading11027_1b11ce-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading11027_1b11ce-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading11027_1b11ce-e5\"><strong><strong><strong>Was sollten Unternehmen seit dem 2. August 2026 pr\u00fcfen?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Sie sollten eingesetzte KI-Systeme und ihre Anwendungsf\u00e4lle erfassen, die einschl\u00e4gigen Pflichten aus Artikel 50 zuordnen und Verantwortlichkeiten sowie Kennzeichnungsprozesse festlegen. <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/faqs\/transparency-obligations-under-article-50-ai-act\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Quelle: Europ\u00e4ische Kommission \u2013 Transparenzpflichten<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fcssen Unternehmen jeden KI-generierten Text oder jedes bearbeitete Bild kennzeichnen? Nein: Artikel 50 des AI Acts sieht Transparenzpflichten f\u00fcr bestimmte Anwendungsf\u00e4lle vor. Wir erkl\u00e4ren, welche Inhalte betroffen sind und was Unternehmen jetzt pr\u00fcfen sollten.<\/p>","protected":false},"author":8,"featured_media":5362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":[84],"meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[61,5],"tags":[109,113,111,116,115,112,110,114],"class_list":["post-11027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fachbeitrag","category-ki-compliance","tag-ai-act","tag-chatbots","tag-deepfakes","tag-ki-compliance","tag-ki-generierte-texte","tag-ki-governance","tag-ki-kennzeichnung","tag-transparenzpflichten","format-fachbeitrag"],"taxonomy_info":{"category":[{"value":61,"label":"Fachbeitrag"},{"value":5,"label":"KI-Beratung"}],"post_tag":[{"value":109,"label":"AI 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Sch\u00fclzky","author_link":"https:\/\/www.sofortdatenschutz.de\/en\/blog\/author\/c79bcceb16278cb7\/"},"comment_info":0,"category_info":[{"term_id":61,"name":"Fachbeitrag","slug":"fachbeitrag","term_group":0,"term_taxonomy_id":61,"taxonomy":"category","description":"","parent":60,"count":16,"filter":"raw","cat_ID":61,"category_count":16,"category_description":"","cat_name":"Fachbeitrag","category_nicename":"fachbeitrag","category_parent":60},{"term_id":5,"name":"KI-Beratung","slug":"ki-compliance","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":5,"category_count":5,"category_description":"","cat_name":"KI-Beratung","category_nicename":"ki-compliance","category_parent":0}],"tag_info":[{"term_id":109,"name":"AI 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